Is Google worth its market capitalization?



I read an article on techcrunch about millionaires at Google. That again triggered my to ask one question. Based on todays quotes Google is worth $100.000.000.000. That’s a lot of money and a good reason to ask: Is this company really worth it? Not an easy question to answer. But we try to give some input:

1. Growth

The stock markets are expecting strong growth from this company. This is not a question of 10 or 15 percent. They want to see the large double-digits. But the larger Google’s market share gets, the harder it is to grow on such high rates.

2. Economic downturn

Google has a very wide-spread customer-base. The advertisers are from all kind of industries and variying in size from one-man-show to multi-billion-dollar-companies. It is a mirror of the world economy. When it turns down, advertising will turn down.

3. The success catch

Google is a very very very successful company. But exactly that is, what it makes so vunerable. In the phase of massive earnings growth nearly every mistake could be cleared by money. Google is accustomed to nearly unlimited financial resources. But what if this changes? Is the management able to react? To brake hard?

Our conclusion

We are invested in Google and we will stay invested. But we will monitor this investment very active. It is everything else then a sure shot!

Other blogs writing about the Google millionaires

Average Google Employee is Worth $276,000
Ms Brown ‘Massages’ Google: Hits a Jackpot